Starting A Fitness Boot Camp Is Your Way To Success
Are you thinking about starting a fitness business but you’re not sure what kind or how to get started?
If you’re looking to change people’s lives through fitness and provide yourself and your family with a generous personal income, then fitness boot camps are the best business model for you.
Boot camps are one of the fastest growing workout programs in the industry. Many people are frustrated with big box gyms. They’re tired of the overcrowding, broken machines, and terrible customer service. Plus, most people realize that the fastest and most effective way to achieve real weight loss results is to hire a personal trainer, but they don’t have the time or the money to hire one.
Plus, women have the greatest desire for fitness, but rarely feel like they truly belong in a traditional gym environment. They crave a space of their own where they can the results they need in an atmosphere and culture built specifically for them.
Fitness boot camps, especially Fit Body Boot Camp, are the answer to all these concerns, which is why clients flock to boot camp businesses while other models struggle to stay relevant.
Boot Camp Benefits
The beauty of the boot camp model is that it allows clients to get personal-training-level results for only a fraction of the cost of a high-end personal trainer. Meanwhile, you as a business owner get to take home higher profits than most personal trainers because you can scale your workouts to fit 20, 30, even 60 clients in the room at once, which means more memberships and more revenue pouring into your business.
Plus, once you have your first location successfully dialed in, you can replicate it into multiple locations to exponentially increase your income (which is even easier to do if you’re part of a franchise).
Taking Your First Steps—Social Proof
Of course, the first thing you’ll need to do for your first location is get a personal trainer certification through a nationally recognized organization like the National Academy of Sports Medicine (NASM) or ACE. If you don’t plan on leading the workshops yourself, you can always hire personal trainers who have their certifications already.
Keep in mind that certifications are an important source of training knowledge, they are not a marketing tool. Your prospects and clients are always going to be more attracted to the testimonials, success stories, and before-and-after photos (AKA “social proof”) you share to show off the results of real clients who have trained at your boot camp. Prospects might occasionally ask to see your certifications, but ultimately, it’s your social proof that will close people on long-term, paying memberships.
One of the easiest ways to find and generate social proof is to join a boot camp franchise like Fit Body Boot Camp. If the franchise truly does deliver on their promise, they should be able to provide you a huge vault of testimonials, success stories, and before-and-after photos from past clients that you can borrow to attract your own first set of clients. Your franchisor should also provide detailed instructions on how to collect these materials from your own clients and plug them into your own marketing materials.
Picking Your Target Demographic
Speaking of social proof, you’ll want to decide your target demographic well in advance of opening your business. In fact, this should be the very first decision you make, since it will influence how you set up every other part of the business.
Women, especially working women and stay-at-home moms, are the perfect market for boot camps. Most women in these groups have a deep desire to get fit, but they feel blocked by their busy schedules and the fact that they find traditional gym environments too intimidating.
Boot camps give these women an opportunity to get fit as part of a community, and to find a group of other supportive women who will cheer on their progress and hold them accountable to their goals. This is why Fit Body Boot Camp has carefully crafted all promotional offers, training programs, and branding to speak the community values of these women.
Opening Your Doors And Getting Clients
As you open your fitness boot camp, you’ll need to get insurance and also make sure to get the correct permits from your city, since the city can impose hefty fines if you open a business without following their guidelines. For many small business owners, this is the most complex and tedious part of the process. However, a franchise like Fit Body Boot Camp can provide you with step-by-step instructions to get your insurance and permits in place quickly so you can open your doors and start making money.
The incredible thing about Facebook (Fit Body Boot Camp’s primary marketing platform) is that it gives you an opportunity to reach out to prospective clients and sign them up even before you open your doors.
All you need to do is use Facebook’s demographic targeting system to find the people in your community who would make the best prospects for your training and then target them with Facebook ads that offer a discounted charter membership, a free trial, or a special 2-week workout challenge. That way, you can get prospect in the door for a one-on-one consultation where you’ll sell them on full-priced memberships.
Now that might sound intimidating to try to do on your own—so don’t. If you don’t want to spend time learning the details of online marketing, join a franchise like Fit Body Boot Camp and get access to completely done-for-you Facebook promotions along with proven sales scripts that you can deploy directly in your own business.
Bring In The Referrals
Again, social proof will always be the best way to grow your fitness boot camp business, and once you have happy clients training with you you can tap into an even more powerful version of social proof: referrals. A referral is when a client brings in their friend or family member to train with you and they become a full-time client. There are many different ways you can stimulate extra referrals in addition to the ones that come naturally, including referral contests and offering discounted training to your top referral bringers.
Quite simply, fitness boot camps are the best way to make a massive income from your passion for fitness while helping dozens and even hundreds of people get healthy. Is it any wonder why boot camps are so popular?