8 ACTIONS THAT GUARANTEE PERSONAL TRAINING BUSINESS FRANCHISE SUCCESS
Living out your passion, serving others, and cashing in on it all—isn’t that the dream?
There’s nothing more fulfilling than doing what you love for a living, especially when that involves giving back.
If your passion is fitness, then I’m positive you have a desire to help others lead healthier, cleaner lives. But let’s face it. Even though you don’t want to waste time crafting sales copy, setting up marketing campaigns, and establishing gym procedures, that stuff needs to get done for your business to succeed.
Joining a personal training business franchise means that all that less glorious stuff is done for you by a team of professionals. A good franchise hands you the template for success in the form of turn-key systems and infrastructure, done-for-you marketing, and ongoing business coaching.
All that’s left for you to do is live out your passion, serve others, and cash in, right?
Let’s take a look at eight big actions you can take to start your personal training business franchise off strong.
DEFINE YOUR MARKET
Diet and exercise fads come and go, but the desire to get fit is always there. Still, personal training is a crowded industry, and you only stand out when you dial in your marketing.
So how do you do that?
All you have to do is narrow down your market as much as possible. In other words, ask yourself, “Who is my target audience? Which demographic will benefit most from my training programs?”
For example, you could target senior citizens, college graduates, athletes, or stay-at-home moms. At that point, you’re mainly competing with the fitness centers in your niche, rather than the entire industry.
When you franchise with Fit Body Boot Camp, you don’t have to worry about picking a niche; we specialize in training programs for women ages 25-55. Everything we provide you—from marketing to website development—targets that audience.
MOTIVATE YOUR CLIENTS
You need to inspire your clients to action. Motivate them when they think they can’t do anymore.
Personal trainers aren’t just fitness experts. They help their clients find their inner drive so that they have enough motivation to crush every workout!
As a personal trainer, you work with clients in an intimate one-on-one setting. They love this attention because it motivates them to give their all every session. You could even do group personal training—just like we offer at Fit Body Boot Camp—where clients receive one-on-one attention, but they also feel motivated by their fellow boot campers.
SET YOURSELF APART
Set yourself apart from other fitness programs and businesses. The best way to do this is to set reasonable prices and never skimp out on the value that you offer your clients. Create package programs that offer prospects discounts or free trials to come into your gym.
There are plenty of trainers that barely offer anything to their clients because they’re only in it to make a quick buck. When you offer your clients real value, you earn their trust and their business. I’ll talk about this more in the next section.
Fit Body Boot Camp’s expert marketing team is constantly inventing new marketing offers that have proven to work over the years. No need to worry about coming up with a new offer every season…just plug ours into your business and watch the leads come in!
PROVIDE REAL VALUE
Always go above and beyond for your clients, in everything that you do.
When it comes to running a successful fitness business, earning your clients’ trust is essential. They need to trust that you can get them results. They are paying customers, so you need to treat them as such.
Get to know your clients on a deeper level! Jot down their strengths, weaknesses, and nutrition plans. That way, you can brainstorm ways to help them reach more of their goals.
At Fit Body Boot Camp, we encourage our coaches to go all-out to serve our clients, whether that’s calling them by name, publicly acknowledging their victories, or setting up a comprehensive meal plan for them. We never stop giving our clients value!
Before starting a fitness business, always make sure that you have the proper licenses, certifications, and permits in order.
This is fairly simple and can even be done online. The National Academy Sports Medicine (NASM) and the American Council on Exercise (ACE) are two of the most popular programs to get certified through.
Once you earn all of your necessary certifications and licenses, it’s time to gain some real world experience. An important part of starting a successful personal training business franchise is learning as much as you can, then applying what you learn.
If something is helping your clients, then keep doing it. If something is limiting their potential, then discard it. It’s that simple!
Not only does Fit Body require its coaches to be nationally certified, but we put each of them through an in-house certification as well, which educates them with the knowledge they need to become outstanding coaches.
Buy every piece of equipment that you need. Since you’ll most likely do this business thing full-time, it really doesn’t make sense to rent equipment.
When it comes to purchasing equipment, there are several things to keep in mind. For example, are you operating at your own facility, or are you doing house calls? Will it be a combination of both? Each requires different types of equipment, so be sure to do your research before you buy anything. It also helps to consult people with a lot experience in the business, as they can let you know what you’ll need to start out.
With Fit Body Boot Camp, we give you a full list of equipment you’ll need for your location, and you’re able to purchase that equipment at exclusive discounted prices!
MARKET YOUR BUSINESS
To successfully market your personal training business franchise, you’ll need to target a specific audience (as we mentioned before). For example, if “new moms” are your target audience, then you might market your business by maternity stores or playgrounds. For “senior citizens,” you may advertise at a community center or local coffee shop.
Once you discover who they are, then you’ll have a clear idea about how you’re going to advertise to them. However, always keep in mind that your best marketing will come from word of mouth and testimonials, which both come from clients who have received over-the-top service.
Our Fit Body Boot Camp Headquarters marketing team coaches you on running funnels, creating landing pages, and advertising in person. If you don’t feel comfortable doing all that, no worries, our in-house marketing agency will handle it for you!
Startup costs vary from business to business. It really depends on your budget and your audience.
If you can afford to spend a little extra on marketing then you should do it, especially at first. Once you’ve received some positive exposure, then you can rely on word of mouth to bring in clients.
Marketing, copywriting, web development, and more services are all included for free when you buy into Fit Body Boot Camp. We could easily nickel and dime our franchisees for these services, but we instead try to make opening a facility as easy as possible on you.