An Interview with Fit Body Boot Camp Founder and CEO, Bedros Keuilian.
“Since the 1980’s,” says Bedros Keuilian, founder and CEO of the Fit Body Boot Camp franchise, “personal training has, for the most part, remained the same: one-on-one, 60-minute training sessions that result in long working hours, a non-scalable business, and inevitable burn out.”
FIXING A BROKEN BUSINESS MODEL
After recognizing that the ‘traditional’ way of operating a personal training business was flawed and incapable of servicing the growing fitness needs of the masses, Bedros realized that the fitness industry was migrating toward a new fitness training model: boot camp style training.
The fitness boot camp business model afforded business owners greater profits as well as more opportunity to leverage and scale, all while providing clients with additional exercise programming, more flexibility in scheduling, and less monetary barriers than expensive private training.
“However,” explains Bedros, “the original fitness boot camp business model was also broken. Initially, boot camps took place outdoors, in parks and parking lots, and were therefore unpredictable due to weather and location availability. Outdoor boot camps were also severely limited by equipment that not only hindered client results, but often times caused accidents and injuries. It was so bad that cities, unwilling to take responsibility for the risk and liability, began banning outdoor fitness boot camp programs.”
But even while the business model was yet to be entirely perfected, the initial success of this new format proved that personal training was scalable.
Bedros then realized that he could transform his business into one that was not only far more profitable but also more available for individuals with fewer resources than the celebrities and the financially elite—his usual clients. So he transformed the ‘raw’ fitness boot camp model into what many have called “the perfect fitness business.” He created Fit Body Boot Camp, an indoor fitness boot camp business complete with proven step-by-step operation, marketing, sales, retention, and referral generation systems.
The Fit Body Boot Camp model provides a superior workout experience; its main focus is on client experience and training programs customized for fat loss, body toning, and improved overall fitness levels.
A new brand of fitness was Born: Fit Body Boot Camp
Not only are Fit Body Boot Camp franchise owners empowered with a proven business blueprint, but Bedros has also crafted what is now known as the “secret sauce” that makes Fit body Boot Camp so unique and so amazing at delivering incredible fitness and fat loss results: the Unstoppable Fitness Formula™.
Always committed to delivering excellence to franchise owners and finding a better way to deliver fitness and fat loss results to the end user, Fit Body Boot Camp continues to be recognized as a leader in the industry: blazing new trails while revolutionizing the business of fitness.