How to Succeed with Your Fitness Boot Camp Business
There are three keys to success with any fitness boot camp business, and you can easily remember them as “the three Rs.” Those are…
For each of these three Rs, there is a simple process you can follow to maximize that aspect of the business and keep your client base, revenue, and profits growing consistently every month.
Let’s take a look at each of those processes in detail:
How to Create Results
We’ll start with the obvious here: you need to make sure everyone who trains your clients is knowledgeable, certified, and up to date. That means you need every trainer on your team to have a certification from a nationally accredited provider like the National Academy of Sports Medicine (NASM), and you need to make sure they get recertified every two years. If plan on training clients yourself, this means you need to be certified as well.
As a Fit Body Boot Camp owner, you can get a 30% discount on all certifications thanks to our exclusive partnership with NASM, and you can upgrade your trainers to coaches through our FBBC-specific, exclusive training resources.
What’s the difference between a “coach” and a “trainer”?
A trainer understands the human body and knows how to teach the mechanics of weight loss. They know that if their client eats X diet while using Y workouts, they’ll get Z results. However, they often struggle to get their clients on board with their plans.
A coach, on the other hand, understands the psychology of weight loss just as much as the physiology. A coach knows how to encourage each client through the emotional ups and downs that come with everyone’s fitness journey, which can include plateaus, difficulty breaking old habits, and peer pressure to fall back into unhealthy behaviors.
Coaching is especially important when it comes to nutrition, because most clients will come to you with deep emotional attachments to their food. That’s why Fit Body Boot Camp created an exclusive partnership with the Nutritional Coaching Institute, the leading authority on nutritional coaching. Nutritional coaching is just like any other form of coaching: it combines the best nutritional research with practical steps to help each client repair their thoughts and feelings toward food.
The last and most important element of results-driven fitness coaching is accountability. You can give your clients the best training program and nutritional plan in the world, but if they don’t follow through with it they won’t get the results they’re looking for. To make sure they can the results they need, you and your coaches must provide a system of accountability.
At Fit Body Boot Camp, we provide owners and their teams access to a system of automated accountability that includes both emails and text messages. We also provide training resources for how to effectively follow up with clients, communicate with them, and create a welcoming atmosphere where clients support each other and cheer each other on.
We also show our owners how to create a private Facebook group where their clients can share stories together, answer questions for each other, and help each other succeed. These Facebook groups are the perfect place to generate referrals, which is the third R.
But before we get into referrals, let’s look at the importance of retention.
How to Create Retention
Retention is critical to the health and growth of your fitness boot camp business because acquiring new clients is anywhere from five to twenty-five times more expensive than keeping and renewing your existing clients.
The good news here is that when you deliver the results, retention mostly takes care of itself! Your clients will stay with you long-term and happily renew their training contracts because they trust you to keep delivering what they need.
That being said, there are a few things you can do to boost your retention even more by providing a higher level of service:
- Turn your workouts into an unforgettable experience by adding trendy music and high-energy coaching over the mic.
- Create a layout, both on the floor and off the floor, that is clean, modern, and welcoming. Your location should feel like a “second home” to your clients.
- Organize fun meetups outside of boot camp for your clients to bond with each other and create a culture of loyalty and community.
At Fit Body Boot Camp, we give you an exact blueprint to make your layout and buildout create that “second home” feeling for your clients. Plus, we give you guidelines on how to create that culture among clients that keeps them loyal to your boot camp even when cheaper, inferior options try to tempt them away.
How to Create Referrals
You may have heard before that word of mouth is the most powerful form of marketing, and that’s absolutely true. What you may not have heard, though, is that you can turn referrals into a reliable marketing system. You can even optimize your referral system to bring you the maximum number of highly qualified leads every month.
Best of all, once you have your Results and Retention systems in place, maximizing your referrals is simple and extremely low cost (or even zero cost). So here’s how you do it:
- Run referral contests with your clients where you give out points for every referral who converts to a new client. Whichever client scores the most points earns a big prize.
- Reach out to influential “mavens” in your community, like the owner of your local high-end salon, and offer free or steeply discounted training in return for at least five referrals per month.
- Make referrals a condition of doing business with you. Every time you sign up a new client, explain to them that you want to keep your marketing overhead low so you can focus your time and money on delivering greater service, and to make that happen you need them to provide testimonials, referrals, and before-and-after photos.
At Fit Body Boot Camp, we provide you the exact scripts you need to run your referral contests, contact your community mavens, and make referrals a condition of doing business with new clients.
By now, you may have noticed that the three Rs all lead directly into each other. You cannot have one without the other, so what you really need is a system that ties them all together and allows you to implement them all at once.
The best system you can find to implement the three Rs all together is Fit Body Boot Camp. All of the advice in this article is based on real-world testing and implementation at Fit Body Boot Camp locations around the globe. By installing our all-in-one system, you can reap the benefit of years of optimization and skip right past the difficulties of setting up this model all on your own.
For more information about how you can own a Fit Body Boot Camp, simply fill out and submit the Expression of Interest form right here on this page!